Brand Manager

concept | creative brief | production | communication

Email: connorshaejames@gmail.com

(360) 961 - 8008

Product Launches

  • Process X (Aluminum)

    Re-releasing a product should be more than just a broken record. Connect with your audience by speaking to what they already love.

    Read the Press Kit 

  • Ouroboros

    Despite unprecedented hurdles, the branding of this platform created a ginormous wave of fandom for the product. Feedback from industry peers was overwhelmingly positive.

    Watch The Teaser 

  • G3 Process 153 Carbon
More Product Launches

Brand Manager

Strategy | experience | consistency | communication

Whether it's leaning into legacy, or forging your brand's own path, I prioritize strategy, simplicity, and a message that makes the audience feel connected beyond the product.

Immersive content and advertisement campaigns.

Creating a great brand experience starts with leadership, and lasts a lifetime.

Film Creator

  • FAFO Series

    An approachable showcase of athlete and product capability. This series highlights camaraderie in a fun and relatable way. Thoughtfully created to accept a rotating host of characters, this series was meant to continue for years to come.

    Watch 

  • Breaking Into Focus

    Broaching a subject that can point to the flaws of an industry can be tricky. Through action and inspiration, Breaking Into Focus leaves the audience feeling uplifted and looking at the brand in a positive light – showing expert navigation in storytelling.

    Watch 

  • Ouroboros

    The Ouroboros was a stand out piece that received high praise from industry peers and consumers. It pushed what was expected from a bike launch going forward.

    Watch 
More Films

Promotions

  • The N+1 Trail Sale

    By using a lifestyle focused approach, the N+1 Sale saw huge success and high praise – totaling a reach of 1.15B in media alone. In a climate of overstock, a multi-million dollar sale with margin is an incredible achievement.

  • Pedal For The Metal

    Without relying on huge discounts to lure consumers in, it's important that every promotion is memorable and easy to recall.

  • Dirty 30/30 Deal

    Immerse your audience in what they love and make it easy to understand. Imagining a 30% discount is not as fun as imagining yourself getting out there and riding beautiful berms!
More Promotions

See Shae On Both Sides of the Lens - Remote 130 Product Launch

Team Manager

As someone who began their career as a brand ambassador, I broached the responsibility with real life reference when shaping the internal workings of the programs. Although the programs were facing significant restrictions in resources, I was able re-launch the teams with solid branding and a balanced roster – appealing to all types of riders.

2024

Factory Team

2024

Pro Development

2024

Ambassadors