Amika Normcore Signature Daily Shampoo

Amika is known for their commitment to:

• All Hair Welcome - 10 collections for every hair concern - no matter ethnicity, age, or gender.
• Always Cruelty-free - Never have, never will conduct animal testing.
• Going Greener - Reducing waste and switching bottles to 90% PCR
• Cleaner ingredients - always without sulfates, parabens, aluminum starch, phthalates and DEA.
  

Amika Normcore Signature Shampoo
Daily Shampoo

Find hair’s new normal – hydrated, soft and shiny – with this everyday shampoo, infused with a cocktail of vitamins and antioxidants.

• Coconut Acid - provides excellent lathering and conditioning.
• Safe for color-treated, Brazilian-treated and keratin-treated hair.
• Sea Buckthorn- One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.